CURRICULUM VITAE

Social Media Manager, Pod Save America June 2023 – Present

Crooked Media

Producer, Social Media January 2022 – January 2023

60 Minutes, CBS News

  • Drafted social plans for all segments, including interviews with US President Joe Biden and Ukrainian President Volodymyr Zelenskyy

  • Wrote all copy posted on social media and managed all social media platforms (Facebook, Twitter, Instagram and TikTok)

  • Reformatted all videos to vertical or square using Adobe Premiere for optimal performance on social platforms

  • Worked with producers and show executives to draft copy for sensitive stories

  • Launched 60 Minutes’ TikTok

  • Liaised between other CBS News shows for story promotion

  • Worked with social media platform partners to pitch and promote stories

Senior Social Editor August 2018 – January 2022

VICE News

  • Managed the Audience Development team as well as all social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, and LinkedIn)

  • Reported and produced stories (US and international), including breaking news, for VICE News Tonight and VICE News Digital

  • Checked all stories for optimal social and SEO packaging, pitched stories to aggregator partners

  • Developed strategies for all feature rollouts on Facebook, Twitter, and Instagram

  • Helped create and execute the Iowa 2020 Brown and Black Democratic Presidential Forum

  • Interviewed presidential candidates on camera at the 2020 Brown and Black Forum

  • Curated the VICE News section on the VICE homepage and helped manage the VICE News newsletter

  • On air and onsite social media correspondent for various events (e.g. Portland Protests, Brown and Black Forum, Climate Strike, Women’s March, etc.)

  • Created and managed all content for VICE News Tonight (HBO and VICE TV), VICE (HBO and Showtime), the Impeachment Show (VICE TV), documentary features (HBO and VICE TV), all VICE News podcasts, and VICE World News shows (VICE TV)

  • Managed all live streams on Facebook, YouTube, and Instagram (occasional host for IG Live sessions)

  • Drafted weekly analytics reports for company executives on video performance for all platforms

  • Grew the VICE News Instagram account to 1.2M followers and the VICE News Twitter account to 1M followers

  • Managed all social media monetization

  • Trained new members of the Audience Development team

Social Media Coordinator January – August 2018

Billboard

  • Managed all social media platforms (Facebook, Twitter, Instagram, and Snapchat) for all verticals (Billboard Dance, Billboard Latin, Billboard Hip Hop etc.)

  • Curate articles and create videos for Billboard’s Instagram story show ‘Today in 60 Seconds’

  • Posted to all social platforms in real time from various live events (i.e. Coachella, GRAMMYs, and Billboard Music Awards)

  • On air social media correspondent during Coachella 2018

  • Monetized posts on Facebook and Twitter

  • Repackaged articles to perform better on social media (i.e. finding new lead images, and creating new social headlines)

  • Trained and helped manage interns for Billboard’s social media team

Assistant Social Media Producer March 2017 – January 2018

The Daily Beast

  • Reported breaking news (US and international) and managed all social media platforms (Facebook, Twitter, and Instagram)

  • Wrote between 1 and 4 top performing articles and cheats (100-150 word paragraphs) each day

  • Repackaged articles to perform better on social media (i.e. finding new lead images, and creating new social headlines)

  • Managed Facebook Live streams every day and edited social videos

  • Copy edited and researched various articles for the editorial and social teams

  • Trained new members and drafted schedules for The Daily Beast’s social media team

  • Pulled video clips for articles and social platforms with TV Eyes

  • Resolved issues that would arise with various social media platforms (debugging links, scheduling conflicts, etc.)

Olympic Guest Communications Coordinator March – September 2016

NBCUniversal

  • Coordinated the management of all Olympic packages for various NBCUniversal groups (approximately 600 guests)

  • Oversaw the online registration for all Olympic packages

  • Managed the Olympic Guest Information phone line and email inbox

  • Handled all guest communication including invitations, registration information, and travel packets

  • Worked with NBCUniversal’s travel agents to book all guest travel via charter and scheduled air

  • Assisted the event team with compiling guest information for hotel, merchandise, activities, and food and beverage

  • Helped with additional projects and administrative duties as needed (i.e. NBCU Upfront 2016 and Sharknado 4 events)

Editorial Intern, Social Media September – December 2015

New Republic

  • Reported breaking news (US and international) and managed all social media platforms (Facebook, Twitter, Instagram, and ListApp)

  • Created a ListApp account for the New Republic and worked with ListApp’s media outreach contact to promote the New Republic

  • Repackaged articles to perform better on social media (i.e. finding new lead images, and creating new social headlines)

  • Live-tweeted events (Thinking Out Loud, Democratic and Republican debates)

  • Transcribed interviews with high-profile subjects (Hillary Clinton)

  • Generated content for the New Republic’s Minutes feature and created GIFs and quote cards for articles and debates

  • Resolved issues that would arise with various social media platforms (debugging links, scheduling conflicts, etc.)

  • Worked in a high-pressure, fast-paced newsroom (2016 campaign coverage and breaking news throughout Fall 2015)

Journalism Assistant January 2014 – January 2018

For Author and Former Correspondent/Analyst for CBS, ABC, and CNN Jeff Greenfield and Journalist/Author Ann Louise Bardach

  • Managed and updated personal websites for Mr. Greenfield and Ms. Bardach

  • Digitized newspaper articles about and written by Mr. Greenfield and Ms. Bardach from 1968-Present

  • Fact checked, researched, and assisted with drafts of articles and books

  • Transcribed interviews for various articles, footnotes, and research archives

  • Digitized Ms. Bardach’s interviews with well known subjects from 1979-1999

  • All social media work for Ms. Bardach (Updated personal website, Twitter, Facebook, and LinkedIn)

Television Studio Intern May – August 2014

TV Santa Barbara

  • Operated cameras during studio tapings and in the field; worked on the sets of Ken Boxer Live! and The Evening Show with Ben Ferguson

  • Wrote scripts for and directed numerous public service announcements and edited segments for various shows using Final Cut X

  • Completed voice-overs and used Chroma Key for various TVSB productions

 

SKILLS AND ABILITIES

Macintosh, Microsoft Office, Sailthru, Adobe Premiere, GIFBrewery, Snagit, Adobe PhotoShop, TweetDeck, Parse.ly, Chartbeat, Google Analytics, Facebook Insights, YouTube Studio, LiveU, SocialFlow, OBS, TV Eyes, Video and Audio Production, On Air Production, Public Speaking, Reporting Experience, Script Writing, and Media Ethics

 

OTHER

University of California, Santa Barbara (2015): Teaching Assistant for Amy Jamieson; Orange County Leadership Conference (2011): Counselor

 

EDUCATION

University of California, Santa Barbara — Santa Barbara, CA

Bachelor of Arts in Sociology